Hagamainty's spirit is defined by a balance of very contemporary cut ( works on cut outs and volumes), a touch of retro ( mainly 20/30's and 80's) and stunning materials for a unique style.

Every collection renews the Hagamainty's codes: feminine lines and sense of details which gives the pieces its very personnality.
Women in Hagamainty are changing: now she is very sophisticated , now she mixes rock style with urban ethnic details...
Andry, the designer, likes to mix Malagasy traditional handworks such as silk-weaving or horn-work with his design.

His designs are recognizable by its:
- precise lines and graphic volumes
- ergonomic cut for perfect fit
- traditional handworks made sophiticated
- signature of the meeting of European influence with Malagasy references.


The brand respects and shares the following values:

- Respect of human being.
- Refusal of child working & slavery.
- Non-discrimination
- Fair pay for any person taking part in the chain.

The brand, aware of environment change, takes part in integrating vegetable dye and bio-silk, recycling (recycled plastic pearls, use of offcut for scarves).